Digital Marketing Syllabus
Week‑by‑week plan, tools, and assessment. Designed for freshers and upskilling marketers in Punjab, Himachal, Chandigarh & Haryana.
Month 1 — Month 1 – Foundations + Social Media Essentials
Month 2 — Month 2 – Social Media Advanced + Influencer Strategy
Month 3 — Month 3 – Google Ads + SEO Foundations
Month 4 — Month 4 – Meta Ads + Funnels + Landing Page Optimization
Month 5 — Month 5 – Analytics, Reporting, Automation + Real Projects
Month 6 — Month 6 – Freelancing, Interviews & Job Placement
- Digital Marketing Ecosystem (Complete Breakdown)
- Social Media Platforms Overview
- Social Media Branding + Content Strategy
- Designing in Canva (Professional)
- Practical Work – Month 1
- Advanced SMM
- Brand Communication & Persona
- Influencer Marketing Basics
- Content Calendar Mastery
- Practical Work – Month 2
- Google Ads (Search + Display)
- SEO Fundamentals Refresher
- Local SEO Basics
- Practical Work – Month 3
- Meta Ads (Facebook + Instagram)
- Landing Page Optimization (CRO Fundamentals)
- Funnels (Lead Generation + E-Commerce)
- Practical Work – Month 4
- Analytics (GA4 + Insights)
- Marketing Automation (Beginner)
- Reports Preparation (Client-Level)
- Real Client/Project Work
- Practical Work – Month 5
- Freelancing (Fiverr + Upwork)
- Portfolio Building
- Resume + LinkedIn Optimization
- Interview Preparation
- Placement Support
- Practical Work – Month 6